call for a quote: 629-401-2622
​Privacy Policy for Berny's Appliances LLC
Effective Date: [February 28th 2022]
Berny's Appliances LLC (“we,” “us,” or “our”) respects the privacy of its customers, clients, and website visitors (“you” or “your”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you engage with us for services such as appliance repairs, warranty management, and other related offerings. We are committed to ensuring compliance with all relevant data protection laws, including but not limited to the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and federal and state-level regulations.
1. Definitions
For clarity in this document:
• Personal Information: Information that identifies, relates to, describes, or could reasonably be linked to an individual.
• Non-Personal Information: Aggregated or anonymized data that cannot reasonably identify an individual.
• Third Parties: Organizations or entities outside Berny's Appliances LLC that assist in providing services or support.
2. Information We Collect
a. Personal Information
We collect personal information necessary for providing our services, which may include:
• Full Name
• Home or Business Address
• Phone Number
• Email Address
• Payment Information (processed securely through third-party payment providers)
• Details about the appliance(s) serviced (e.g., model, serial number)
b. Non-Personal Information
This includes:
• Browser Type
• Device Information (e.g., operating system, hardware type)
• IP Address
• Website Interaction Data (e.g., pages viewed, links clicked)
c. Business-to-Business (B2B) Information
If you represent a company, we may collect:
• Company Name
• Business Address
• Job Title or Role
• Contact Information
d. Sensitive Information
We do not intentionally collect sensitive information, such as Social Security Numbers or health-related data, unless required for legal compliance.
3. How We Collect Information
We collect your information through the following channels:
1. Direct Interactions:
o Phone calls, emails, and in-person communications for scheduling and servicing.
2. Website Forms:
o Online appointment scheduling, contact forms, and warranty submissions.
3. Third-Party Platforms:
o Partner portals like ServicePower, SquareTrade, Samsung, and GE for warranty-related services.
4. Cookies and Analytics:
o Website tracking technologies to enhance user experience and gather non-identifiable behavioral data.
4. Purpose of Data Collection
We use your data for the following purposes:
1. Service Delivery:
o Scheduling appointments, conducting appliance diagnostics, and performing repairs.
2. Customer Support:
o Responding to inquiries and providing updates on service requests.
3. Billing and Payments:
o Processing invoices and securely handling payment information.
4. Warranty Compliance:
o Sharing relevant service details with manufacturers like Samsung or GE for warranty fulfillment.
5. Marketing (With Consent):
o Sending promotional emails, newsletters, and special offers tailored to your preferences.
6. Operational Improvements:
o Analyzing customer feedback and usage data to enhance our services and website functionality.
5. Legal Basis for Processing (GDPR Compliance)
For users in the European Economic Area (EEA), our processing of your personal information is justified under:
1. Contractual Necessity: To fulfill service agreements.
2. Legal Obligations: To comply with applicable regulations.
3. Legitimate Interests: To improve our business and service offerings.
4. Consent: When required for marketing communications.
6. Data Sharing and Disclosure
We may share your data under the following conditions:
a. Third-Party Service Providers:
We partner with trusted organizations to facilitate our services, including:
• Payment processors for secure transactions.
• Service platforms for warranty coordination.
• IT service providers for secure data management.
b. Compliance with Legal Obligations:
We may disclose your data to comply with applicable laws, regulations, or legal processes.
c. Business Transfers:
In the event of a merger, acquisition, or sale, your data may be transferred to the acquiring entity.
d. Explicit Consent:
Your data will only be shared with third parties for marketing purposes with your explicit consent.
7. Data Security Measures
We implement industry-standard security practices, including:
1. Encryption: All sensitive data is encrypted during transmission and at rest.
2. Access Controls: Only authorized personnel can access customer data.
3. Regular Audits: We conduct routine security audits to identify vulnerabilities.
4. Secure Data Disposal: Personal data no longer required is securely deleted.
8. Retention of Information
We retain personal data only for as long as necessary to:
• Fulfill service obligations.
• Comply with legal, tax, and audit requirements.
• Address disputes or enforce agreements.
9. Your Rights
Depending on your jurisdiction, you have the following rights:
1. Access: Request access to your personal data.
2. Rectification: Request corrections to inaccuracies.
3. Erasure: Request deletion of data no longer necessary.
4. Restriction: Limit how we process your data.
5. Portability: Request a copy of your data in a structured format.
6. Objection: Opt out of direct marketing.
10. Cookies and Tracking Technologies
Our website uses cookies to enhance functionality and track user interactions. Types of cookies used include:
• Essential Cookies: Necessary for core website functionality.
• Analytics Cookies: For measuring performance and improving user experience.
You can manage cookie preferences in your browser settings.
11. Children's Privacy
We do not knowingly collect or process personal information from individuals under 18 years of age.
12. Changes to This Privacy Policy
We may update this policy from time to time to reflect changes in our practices or legal requirements. Notice of significant updates will be posted on our website.
13. Contact Information
For questions or concerns about this policy, contact us at:
Berny's Appliances LLC
Email: support@bernysappliances.com
Phone: +1 629 401 2622
Address: 200 Prosperity Drive , Knoxville Tennessee 37923. USA
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